Strategic Gaming Partnerships Boost Tech

September 13, 2013

From time to time we have covered new trading partnership between online gambling companies as news items. But this time around, things are a little different, as the new strategic partnership that is the basis of this article, is between Williams Interactive, and Affinity Gaming, and combines real world casino games, into an online gambling synergy between real world casino, and people playing on computers, smartphones and tablets.

In its basic form, this new partnership between Williams Interactive and Affinity Gaming, allows Williams Interactive access to the Affinity Gaming developed Play4Fun Network. The Play4Fun Network allows players to continue playing a selection of casino games, in online gambling mode, when they leave the real world casino. So far, the Play4Fun Network is only available for a small range of real world casinos, but we can’t help but think that this is an incredible thing for online gambling fans, and something we are bound to see so much more of, as technology allows it.

Let’s just take a look at what Affinity Gaming and Williams Interactive have achieved using the Play4Fun Network. Just think about it, you can now play at home, as if you are sitting in a real world casino, sure you are playing online gambling versions of the same casino games, but you are tied in to the real world casino of your choice.

Now consider the fact that hopefully, the two casino balances will be combined. Your pile of chips at the casino, will be tied to your online gambling balance. So in theory, you can play at the casino using the online gambling version of its casino games during the week, rack up a nice pile of chips, and then visit the actual casino at the weekend and spend them.

Of course, this technology is still in its infancy, but it is already blurring the line between real world casino games, and online gambling. It doesn’t take much imagination to see where this could eventually head. Just look at how fast technology develops, we can clearly see that within a few short years, we may be completely capable of enjoying a virtual casino experience, playing casino games online, alongside people that are actually sitting at a casino table in the real world. How exciting would this be? Sure, it won’t happened overnight, but eventually, there will be a direct connection between real world casino games and online gambling.

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