Bally and Cantor Team Up

September 20, 2013

Bally Technologies is a leading online gambling platform developer, with a reputation for producing some of the best online slot and other online casino games, licensed by plenty of online gambling sites.

Cantor Gaming is an innovative developer of both traditional and mobile online gambling applications that provide sports book and online wagering features.

So when we hear that Bally Technologies and Cantor Gaming have teamed up to form a strategic partnership, we can instantly make the logical guess that Bally is aiming to integrate the Cantor sports book product into its own online gambling software platform, and it seems this is exactly what this new partnership is all about.

President and Chief Executive Office of Cantor Gaming , Lee Amaitis, has stated that, "We are delighted to sign this agreement with Bally Technologies and offer our innovative selection of online race and sports wagering and casino-gaming content to a broad audience of gaming enthusiasts through Bally's iGaming Platform. We look forward to a fruitful relationship with Bally, which has a superb industry reputation and a large, global customer base which we believe will benefit greatly from our world-class technology, making this agreement a tremendous fit for both parties."

If we read between the lines here, it seems that Cantor Gaming are pretty pleased to be able to offer their sports book platform to Bally Technologies. And let’s face it, this is a bit of a David and Goliath situation, it’s not every day that a small company like Cantor Gaming gets to jump in to bed with a major online gambling company such as Bally Technologies.

However, this is not a one sided deal, as Bally Technologies stands to gain a great benefit from this partnership with Cantor Gaming. Bally is gaining access to a readymade sports book and online wagering platform that it can integrate into its own online gambling software. Something that Bally has been lacking until now, and obviously this will be a cheaper option than developing a sports book application from scratch. This is great news for us online casino players, as it means that Bally Technology powered online casino sites will soon have a great sports book as well!

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