New Betfred Mobile Casino

January 9, 2013

Are you a Betfred online casino player with a smartphone or a tablet? Then we have some excellent news for you. Playtech and Betfred have teamed up, and developed a mobile casino version of the Betfred site using the Playtech Mobile Hub platform.

There are over 20 of the top Betfred casino games available on the new mobile casino platform; this includes video slots and other table games. Every one of these games has been redeveloped to take advantage of smartphone and tablet technology, including touch screen control.

The Playtech Mobile Hub, the backbone of the Betfred mobile casino, was designed to offer players a centralized and convenient way to access online casino games on tablet and smartphone devices. Additionally, a robust banking system is included.

Playtech CEO, Shay Segev, said that “(Playtech) are thrilled to introduce Playtech’s mobile casino to Betfred, as they are an important operator in the mobile arena. With the investment and effort they continue to put into expanding and promoting this platform, we see Betfred as a great partner in advancing our reach on mobile”.

We are sure that Playtech is very pleased to have teamed up with such a major online casino operator as Betfred; this is a very large deal for Playtech, who have been losing market share a little recently.

Chris Sheffield, Managing Director of Betfred, has said that, “it’s a very exciting launch for us that fits perfectly in line with our overall strategy to boost mobile activity. We are confident that with Playtech’s proven products combined with our strong focus on the platform; we will be able to generate significant traffic to mobile from both existing and new players.”

Betfred are actually coming in to the mobile casino market quite late, as most other large online gambling sites already have a mobile version of their casino sites available. Additionally, the fact that Betfred is only deploying 20 games initially means that they are also lagging behind some other online casino operators. However, we are entirely sure that once the technology has proven to be effective, that Betfred will commission Playtech to convert even more of its top online gambling games over to the new mobile casino.

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