Bally and Interblock Sign Deal

June 14, 2013

Bally Technologies is a leading online casino platform developer, with a massive number of online gambling games in its portfolio, including online slots and a solid casino management application, the iGaming platform.

Interblock is an international developer of electronic casino games, used by many real words casinos around the world.

So when we heard that Bally Technologies and Interblock were teaming up to incorporate the Bally Technologies developed iGaming platform into new Interblock casino games, we just had to let people know.

CEO of Interblock, Tom O’Brien, has said that, “We are excited about our new business relationship with Bally. The combination of Bally, an established global brand, and Interblock, will provide casino operators and their players the many benefits of a strong strategic alliance, bringing state-of-the-art casino content to the market.”

We have to say that we can see why Interblock would be so bullish about this deal, it gives the company a massive boost, allowing them to add a much higher level of functionality to their casino games.

John Connelly, the Vice President of Business Development for Bally Technologies, has stated that, “Interblock is known for the quality of its products and we are excited to incorporate their best-in-class offering into the Bally iGaming platform. This relationship further validates the current transformation within the online gaming sector, which integrates traditional and online casino systems, allowing casino operators to protect their data while offering their customers best-in-class content.”

Taking a look at this statement, we can see how Bally Technologies obviously sees this new partnership as a way to extend the reach of its iGaming platform. We actually think this is a pretty interesting concept, and it is definitely greying the line between what we currently see as online gambling, and what real world gamblers have access to on the casino floor. In effect, the two are becoming one, as visitors to a real world casino will be playing the same games, using the same software, that they have access to via online casino sites. This streamlines the whole user experience, making it much more consistent across real world and online casino play. So we will keep an eye on this new partnership, to see what comes of this new synergy of technology.

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