Bally Enters European Market

June 27, 2013

Bally Technologies is well regarded as one of the top video slot developers in the world, and Bally Technologies online slot games are licensed by hundreds of online casino operators. However, Bally Technologies has not traditionally done well in the European online gambling market, but this is soon to change, due to a deal the company just signed with iSoftBet.

This new trading partnership between iSoftBet and Bally Technologies will enable Bally to take advantage of its new European partners reach, to provide a full range of mobile gambling games, all developed in HTML, to existing iSoftBet customers.

Tony Plaskow, Interactive Senior Director of Sales for Bally Technologies, has said that, “We have been very successful at creating exciting and compelling products for our land-based customers. Thanks to this agreement with iSoftBet, online players in Europe will be able to experience the excitement of award-winning Bally games.”

We can see why Bally Technologies is so pleased about this new deal. After all, iSoftBet is one of the largest providers of online casino games in the European market. Truly a massive company for Bally to partner with.

Bally Technologies first started trading sometime in the 1930s, originally providing products to Las Vegas casinos. Bally was one of the first companies to recognize the huger market for professionally developed, high quality video slot games, and has now grown to become one of the top online gambling platform developers in the world.

So we are willing to say that we think this new trading partnership between Bally Technologies and iSoftBet can only do good things for both companies. Bally gets to extend its reach by leveraging the client base of iSoftBet. And iSoftBet gets to become part of the Bally Technologies brand, and therefore will benefit from increased reputation in the industry.

For us online slot fans, especially those of us who happen to reside in Europe, news of this deal between iSoftBet and Bally Technologies ultimately means that we will end up with an improved video slot gaming experience. This is an interesting news item for European online casino players, who play at an iSoftBet powered casino site, as they should soon be able to play Bally online slot games.

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