IGT Hits Facebook

May 12, 2012

International Game Technology (IGT) have partnered with FremantleMedia Enterprises and DoubleDown Casino to develop a new genre of socially enabled online slot, a free to play video slot based upon the American Idol TV show, which has been deployed via Facebook.

DoubleDown Casino, which is owned and operated by IGT, is the world’s largest social casino, with an estimated five and a half million players. DoubleDown Casino works through Facebook, and provides a free to play casino environment, with purchasable powerups and other items through microtransactions. FremantleMedia are the license holders of the American Idol TV show, one of the most popular TV shows across the entire country. By combining the technology of IGT, with the vast number of customers loyal to DoubleDown Casino and the incredibly strong American Idol franchise, we are sure that this new social slot is going to be a huge success.

The American Idol social slot is completely free to play and is available to all Facebook users via the DoubleDown Casino Facebook application. The video slots uses images of all 24 finalists from season 11 of American Idol as reel symbols. However, the American Idol social slot is designed to evolve as the show progresses, and contestants are knocked out. This is an exciting new concept, something we have never seen in the online slots marketplace before.

Although this new video slot is entirely free to play, it does not mean that it delivers any less of an authentic slots experience than a pay to play casino. The slot features plenty of free spins, and no less than three bonus features, the Golden Ticket Bonus, the Hollywood Week Bonus and the Finale Bonus.

IGT see this as a turning point in social slots technology, and Patti Hart, the CEO of IGT has stated that, "The debut of the American Idol Social Slot game on DoubleDown Casino is an important milestone for IGT as we bring one of the most popular television shows, featuring this season's contestants, to the millions of DoubleDown players and fans on Facebook."

There can be no doubt that social slots are going to become increasingly popular, and we have often predicted that eventually all online casino operators will migrate to a completely social enabled gaming platform, so it is great to see IGT moving ahead.

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