Ladbrokes and Williams Interactive Sign Deal

March 27, 2014

Ladbrokes is one of the big names in online gambling. Originally a UK based high street bookmaker, Ladbrokes has managed to stay ahead of the game, opening first an online sports betting site, and then a fully-fledged online casino. We have just heard, that when it comes to the Ladbrokes online casino, members will soon have access to more online slot games, as Ladbrokes has signed a deal with Williams Interactive to license the company’s video slot content.

Williams Interactive will provide Ladbrokes with its Remote Game Server system, and this will enable Ladbrokes to star integrating video slot games developed by Williams Interactive, directly in to the online casino site.

Richard Poole, Head of Digital Products at Ladbrokes, has spoken about this new deal with Williams Interactive by saying that, “The expanded access to themes already popular in our betting shops, including the fan-favourite Rainbow Riches, is an exciting opportunity to extend enjoyment of those themes for our players online and on their mobile devices.”

We agree that Ladbrokes is going to gain some great online slot games as it becomes able to integrate Williams Interactive slots within the Ladbrokes online casino. Speaking on behalf of Williams Interactive, Jordan Levin, the Managing Director, has said that, “Expanding the reach of our deep catalogue of unique and innovative slot themes and game engines with one of the UK’s leading betting and gaming enterprises is another exciting step for Williams Interactive. We believe that Ladbrokes players, who already enjoy our themes from our portfolio in Ladbrokes retail locations, will enjoy the omni-channel access this relationship provides them to our library of player-favourite slots at retail shops, from home, and on the go.”

We can understand why Williams Interactive would be so pleased about signing this new deal with Ladbrokes online casino. Williams Interactive does not have the same reach as other video slot developers such as Microgaming and Net Entertainment, so signing a deal with such a large player in the online gambling market is of great benefit. And of course, all of the online slot fans who play at Ladbrokes online casino will soon have access to a lot more great video slot games.

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