Playtech Doing Well

May 11, 2012

As online slots fans we know that there are four key video slot developers, competing at a similar level. These are Microgaming, Cryptologic, Net Entertainment and Playtech. Of these four, two are beginning to pull away from the pack in terms of reach and revenue, and these are Microgaming and Playtech.

Recently, Playtech has been experiencing an incredible period of revenue growth, and we are going to take a look at some of the reason why this may be occurring.

Firstly, Playtech have been heavily involved (and still are) in a number of key mergers and acquisitions so far this year. Most notably the acquisition of Ash Gaming Limited, which is a video slots brand which won an award for innovation in 2012 from eGaming Review. There can be no doubt that this acquisition made a whole host of very valuable technologies available to Playtech.

Next, we need to consider the fact that Playtech have been actively attempting to deploy a very secure and robust mobile slots platform. We have said many times in the past that we feel mobile slots are going to be big business this year, and if the focus of the major video slots developers is anything to go by, they agree with this synopsis. Playtech is currently leading the field in mobile slots development.

Lastly, let us consider the sheer diversity of holdings which Playtech owns and operates. This includes major companies serving not only online gambling such as maintaining a slots platform and progressive jackpot pools, but also companies serving real world casinos. These companies include Virtue Fusion, Mobenga, Intelligent Gaming and Videobet. Between these companies we are sure that the technology is available to bridge online slot progressive jackpot pools with real world jackpots, and we think this is where Playtech is eventually heading.

Overall, Playtech has displayed a level of adaptability and innovation which is clearly helping it pull away from the competition. Alongside Microgaming, Playtech are setting the standards for online casino operators around the globe. The likes of NetEnt and Cryptologic will see themselves falling behind unless they can adopt a similar trading strategy to that of Playtech.

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