Unibet Live Casino Room

March 27, 2012

Internet technology is constantly evolving and improving, with online casino operators keen to exploit every emerging technology which can give them an edge and attract more players. Over the last few months we have seen the trend of live dealer games develop. A live dealer game at an online casino is about as close to visiting a real casino as it comes, at least until we have full video hosted casino games!

Unibet Online Casino is the last in a long line of online casino operators that have introduced live dealer games this year. Unibet Online Casino have collaborated with Evolution Gaming, which is a company that specializes in developing live casino rooms, to bring both live blackjack and live roulette to its customers.

Unibet has stated that it is taking the live room route so that it can bring value to its customers and strengthen the customer relationship. We believe that this is just an attempt at good PR. The bottom line for any new product is that it generates revenue. Had Unibet come forward and said that it was introducing live blackjack and live roulette to make things more fun for their customers, and to make money, they would have been more honest.

However, regardless of the fact we are being a little negative on the spin that Unibet has tried to apply to this live casino room launch, we do think it’s a good thing overall. Online gambling is usually a solitary pastime, and having a live dealer to play against makes things less lonely.

The flip side of this is that live roulette and live blackjack rooms need real life croupiers to operate them. This means that these skilled people, who formerly worked in real world casinos, will now have to sit in a room in front of a monitor. This is quite a change for them. Another question arises here as well. In real world casinos the dealers are regulated, monitored and generally managed very tightly so that no cheating or other fraudulent activity can take place. Are online dealers in live casino rooms managed in the same way? Maybe we will look into this and publish a feature article about it.

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